Mar 27, 2012 | Post by: Josh No Comments

Framed Photos Out, Printed Panels In

If you walk into one of the few remain­ing photo spe­cialty retail­ers — or what most of us might still call a photo shop — you’ll see tons of frames for sale.  Frames make the photo in many ways.  And they help the shop sell prints, which is becom­ing an ever-rarer event.

Folks walk into our stu­dio fairly fre­quently, ask­ing if we sell frames.  No, no we don’t.  But we do sell these cool metal prints, that have easel backs (that lit­tle kick stand for the desk top) or shadow blocks A shadow block is a wooden square (I haven’t been called that since junior high, at least not to my face) that hides behind the alu­minum.  The block has a slot for the nail or hook on the wall, and also serves to hold the alu­minum off the wall, so it casts a shadow.

We also sell these nice Chro­ma­luxe pan­els.  Our client is hold­ing one here, a 6×6″ panel, which sells for $24.95.  They have a glossy white sur­face, which is attached to a wooden back, and in inte­grated easel back (aka kickstand).

When folks see the metal and Chro­ma­luxe in our store, they like the inter­est­ing look.  But after a while, it occurred to me that we were tak­ing what used to be a three step process, and mak­ing it into one.  Before, you had to print the photo, buy the frame, and then put the photo in the frame.

Now, our client just uploads or brings in a photo, and in as lit­tle as an hour, they have one of these touch­ing, durable, taste­ful gifts.

Yes, it’s a bunch of sales talk, but it’s also true: these things are nice gifts, they are con­ve­nient, and are rea­son­ably priced.

This photo is just dar­ling.  It’s a safe bet the gift was a big hit, and our cus­tomer enjoyed a nice help­ing of grat­i­tude from the recipient.

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  • The year­books are amaz­ing.  The par­ents love them and I’m get­ting videos of the kids thank­ing me.  So, thank you again.  You guys did an amaz­ing job.”

    Jesse
    Santa Monica

    The Can­vas is already hung on the wall in the space where I prac­tice belly dance at home. It has its own wall, heh heh. You can’t miss it! Friends and fam­ily walk by and will just stop dead in their tracks and stare at it.”

    Shelly
    Berkeley

    I walk in here wor­ried about some photo prob­lem, and always leave happy!  You guys are so good at this!”

    E., Working on Wedding Book
    San Francisco

    Josh, What you have made avail­able to me is remark­able. I have not viewed any VHS in 15 years. A large per­cent­age of the loved ones & friends in my tapes are gone. These tapes cap­ture some of the years of my life I was the hap­pi­est I’ve have known. Expe­ri­enced full range of emo­tions includ­ing laugh­ing out loud often.

    Dale, San Francisco

    Oh my gosh.  I finally looked at the tape you tran­scribed to DVD of Michael in his first 8 months.  I have never seen this footage before. It was mind-blowing. I was glued to my com­puter for 2 hours! So I found some more tapes. I clearly need to bring in the rest. Thanks Katheryn.

    Charlotte, Oakland

    Thanks again and so you know, you and your staff are so incred­i­bly gra­cious, and the cus­tomer ser­vice that each of you offers is so sin­cere and spec­tac­u­lar. The cus­tom cal­en­dars have been a hit across the com­pany, THANK YOU!

    Leslie, Kimpton Hotels and Resorts, San Francisco

    Thanks so much for all you did to put the book together, and make it look so great! My par­ents were extremely touched, and were very impressed with the work on the book.

    Debbie, Boston

    My wife thinks I’m a hero for putting our China trip book together in time for Christ­mas. Lit­tle does she know how easy it was.

    Steve, San Francisco

    I used my Memento Book to pro­pose to Naomi– and she accepted! Thank you, thank you, thank you! Great work from long dis­tance, and thanks for rush­ing the job. The next time we’re in San Fran­cisco, I will bring Naomi by to say “Hi!”

    Paul, Santa Monica

    Our mother loved her book. We gave it to her as a fam­ily. She kept it by her bed until the day she passed away. We wouldn’t have got­ten it done in time with­out you guys!

    Jennifer, Newport Beach

    It was the best gift I ever gave. It was easy, and it cost less than some other gifts I’ve given that had less impact. 

    Linda, Palo Alto
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